Lisa Loud is without doubt the "First Lady Of Dance Music", with a phenomenal career that has spanned 14 years, Lisa is widely revered and admired as one of the UKs top female DJs and a highly respected businesswoman. With her extensive musical background, Lisa can ignite any party in the world. From the fashion glitterati in Milan to the hardened dance fans of Ibiza - you can not fail to be seduced by Lisas sounds. A lady who combines glamour and technical ability on the decks,
Lisas career first started off at Virgin Records back in 1987 working in their dance department where her talents for plugging records were first noticed. Whilst at Virgin, Lisa worked on a variety of acts and helped to break the careers of then fledgling acts MASSIVE ATTACK, SOUL II SOUL, INNER CITY and NENEH CHERRY all of whom later went onto become platinum selling acts. In 1989 Lisa was promoted to Dance Promotions Manager at the label and around the same time with encouragement from friend and fellow DJ PAUL OAKENFOLD, Lisa was persuaded to jump over the other side of the decks and learn the craft of DJing. It was during the early years that Lisa honed her skills playing out at legendary clubs such as SPECTRUM at Heaven, one of Londons infamous clubs, FUBAR at the Milk Bar in Soho and later FUTURE at Soundshaft.
In 1991, at the tender age of 21 and after having broken the careers of numerous dance acts, the street wise Lisa Loud went on to form what is now widely regarded as one of the most successful club, radio and press promotions companies in the music business LOUD & CLEAR. An apt title for a company in the music industry, and one that was always held in high esteem, with its founder gaining respect from all quarters of the dance music business. Through Lisas enigmatic charm and promotional skills she helped to launch some of the most cutting edge Indie labels of the moment such as JUNIOR BOYS OWN, PULSE 8, MUTE, GUERILLA and COWBOY. At the forefront of the burgeoning 90s dance music scene Lisa Loud broke the careers of many of todays major dance acts GOLDIE, LEFTFIELD, GABRIELLE, RONI SIZE and NU YORICAN SOUL to mention just a few. LOUD & CLEARS services were later to be requested by the major backed dance labels of FFRR, Manifesto, Higher Ground/Columbia and Talkin Loud.
Whilst her promotions company took off, Lisas services as a DJ were also greatly in demand playing for many of the charismatic promoters who are still promoting today such as Charlie Chesters "Flying" parties, the "Venus" parties for James Bailie, Dave Beers mad cap antics at "BackIIBasics" and the "Empire" in Middlesborough "Wobble" Birmingham "Miss Moneypennys" , "progress" Derby. And the rest.
Seven years later in 1997 Lisa was headhunted by the boss of London/FFRR, DJ PETE TONG who persuaded her to join his company and leave the life of independent promotion. TONG wanted her to run his record label as label manager, a highly coveted and much sought after gig. Lisa took up the position and working alongside Tong and industry stalwart Tracey Bennett signed artists such as LUCID, NALIN & KANE, REST ASSURED (Treat Infamy), CONTINOUS COOL (Continuous Cool) THE MADDKATT COURTSHIP (Felix Da Housecat) STEPHEN ALLKINS (the History Of Disco) and INTERFEARANCE .
Whilst at London/FFRR Lisa also implemented campaigns and was responsible for design, styling and videos for ALL SAINTS and ARMAND VAN HELDEN as well as overseeing all of PETE TONGS "Essential Selection" albums. Lisa also handled film soundtrack campaigns for the Leonardo De Caprio film THE BEACH and cult club flick HUMAN TRAFFIC .