Shoom (London)


Shoom was the result of a trip to Ibiza by several UK Dj's and club folk some of whom discoverd ecstacy for the first time and tunes in to Balearic Beat. The opening of Danny Rampling's infamous Shoom Club became a seminal event for the rave moment in the late eighties - a figurehead by which a slew of underground parties, in an old fitness centre on Southwark Street, would follow. From its inception on the 5th December 1987, that 'Balearic' mix of funk, soul and indie infused with house imported from US and Italy, would become the sound that attracted a multi-cultural, multi-class movement of the disillusioned - brought together by their yearning to experience something unique.

At Shoom Danny and Jenni Rampling created a small, friendly, New Age-y and intense underground club where Danny mixed Balearic beats and acid house and everyone went a little bonkers. There were grumbles about the tight door policy, but Shoom was very significant because it was the underground club that DJs, club promoters and the media knew about.

The Shoom Club became a launching point for acid house culture - broadcasting its ethos from the cavernous tunnels beneath London Bridge railway station, inspiring a number of other parties to pick up the trend and move to the area (RIP, Rave To The Cave).

Club Shoom also initiated the Smiley as a symbol in the Acid House culture.Shoom’s graphics designer, George Georgiou, explains: “Danny insisted I use the Smiley-face symbol, which I wasn’t that keen on. So I made the Smileys tumble down the page either side of the text. Of course they looked like pills, which people picked up on.”

Image: Smiling girl at Shoom, London 1988